Despite initial fears, AI is not eliminating creative jobs but, in some cases, generating more work for creatives. According to an NBC News report, graphic designer Lisa Carstens has seen an increase in clients needing her expertise to correct and refine materials poorly produced by generative AI tools like ChatGPT.
Generative AI can produce various content types from text prompts, including text, images, videos, and audio. However, the output quality is often imperfect, creating opportunities for human creatives to step in and improve AI-generated content. One freelancer reported to NBC News that half her current work involves cleaning up or rewriting AI-generated articles for clients.
While some freelancers refuse to work with AI-generated content on principle, the rise of AI imperfections presents new opportunities for creatives concerned about job displacement. By capitalizing on AI’s shortcomings, they can find new avenues for their skills. However, the long-term availability of this type of work is uncertain, as AI tools continue to evolve and improve.
When deciding on project production methods, creators should weigh the benefits of a human touch against the convenience and cost-effectiveness of AI, particularly when budgets are limited. The decision hinges on whether the project requires the nuance, context, and human understanding that AI currently lacks.
