- The TikTok Creator Fund has allowed content creators to monetize their videos based on views since 2020, but now the platform is expanding financial opportunities to effects creators.
- TikTok introduced the Effect Creator Rewards, a $6 million fund dedicated to recognizing and rewarding effects creators who develop effects using TikTok’s in-house platform, Effect House.
- To qualify for the fund, creators must be located in the United States, United Kingdom, France, Germany, or Spain, and their payments will be based on the level of community engagement their effects generate. Additionally, TikTok has introduced the Creativity Program Beta, which offers a higher average gross revenue and enhanced insights for qualified creators.
Since its inception in 2020, the TikTok platform has empowered content creators to capitalize on their videos through the TikTok Creator Fund, enabling them to generate revenue based on the number of views their content garners. However, in a groundbreaking move, the popular short video app is now extending the prospect of financial recognition to another vital group within the TikTok ecosystem: effects creators. This significant development within TikTok culture presents an avenue for these creative individuals to receive monetary rewards for their contributions.
TikTok Creator Fund: Monetizing opportunities
On May 16, TikTok made an exciting announcement about the introduction of the Effect Creator Rewards. This initiative involves a $6 million fund dedicated to honoring and recognizing effect creators on the TikTok platform. To qualify for this opportunity, creators must develop their effects using Effect House, which is TikTok’s in-house augmented reality platform. The fund, as stated in TikTok’s announcement, is exclusively available to creators located in the United States, United Kingdom, France, Germany, and Spain—the same countries eligible for the Creator Fund. Payments from the fund will be determined based on the level of community engagement generated by the creators’ effects.
Effects play a pivotal role in the TikTok experience. Notably, the most exceptional effects possess the ability to initiate trends and provoke discussions, just like viral sounds. From the infamous “bold glamour” filter, which garnered attention for its risky allure, to the captivating tiny-faced bee effect that spurred countless users to share their unstoppable endeavors, effects have the power to captivate and engage the TikTok community. Their impact extends beyond mere visual enhancements, shaping cultural conversations and inspiring a multitude of users to join in on the creative expressions they enable.
“For every effect that’s used in 500K unique videos within 90 days of being published, a creator will collect $700 USD. For every 100K videos published thereafter within the same 90 days, creators will collect an additional $140,” TikTok stated in its press release.
How to get paid on TikTok?
- To get paid on TikTok, creators can participate in the TikTok Creator Fund and the newly introduced Creativity Program Beta.
- To qualify for the TikTok Creator Fund, creators must be at least 18 years old and have a minimum of 500,000 published TikTok videos featuring their unique effects.
- The low earning potential from the TikTok Creator Fund has prompted the need for a change in the payout structure.
- To be eligible for the Creativity Program Beta, creators need to be based in the United States, United Kingdom, Spain or France, have a minimum of 10,000 followers, and accumulate at least 100,000 views in the past 30 days.
- Creators must consistently share original, high-quality content exceeding one minute in duration to participate in the program.
To be eligible for the TikTok Creator Fund, creators need to meet specific criteria: they must be at least 18 years old and have a minimum of 500,000 published TikTok videos featuring their unique effects. Additionally, alongside this announcement, TikTok introduced the Creativity Program Beta, an enhanced iteration of its Creator Fund.
“The Creativity Program Beta offers a new formula that provides a higher average gross revenue for qualified video views, giving creators the potential to earn higher rewards. Additionally, the updated dashboard provides more insights, including estimated rewards, video performance metrics and analytics, and details on video eligibility,” TikTok states
According to sources, creators on the TikTok Creator Fund have been earning only $0.02 to $0.04 for every 1,000 views as of January. This low earning potential has been widely discussed, prompting the need for a change in the fund’s payout structure. To be eligible for the Creativity Program Beta, creators need to meet certain requirements. They must be based in the United States, Britain, or France, have a minimum of 10,000 followers, and have accumulated at least 100,000 views in the past 30 days. Additionally, creators must consistently share original, high-quality content with a duration exceeding one minute.