Facebook Advanced Stories is the latest feature of Facebook’s attempts to increase the number of people who publish to Stories. This time, they’ve developed an automated system for creating new Stories from your shared content using picture recognition AI.
Facebook’s new “Advanced Stories” feature is now being promoted to some users such as Matt Navarra.
According to Facebook, Facebook Advanced Stories “Allow Facebook to suggest high-quality, ready-made stories for you using advanced photo and video data, including image quality, location, the presence of people or animals.”
Using theme matching, the process will create Stories from the photographs you’ve uploaded to the app, giving you ready-made frames to share with your audience.
This feels a little inauthentic – but maybe, if it were available to business pages, it could be a handy tool for brands to help create batch content, and highlight specific products or themes in a reminder post. However, with the rise of AI and its usage in content creation seem to confuse and disturb some users as they argue “nothing is actually original anymore.”
For regular users, you can imagine that some will be keen to show off baby photos, for example, or wedding pictures, or a Story based around a beloved pet. There could be potential there, and based on the success of Facebook’s Memories element, there’s clearly a level of add-on engagement to be gleaned from tools like this, even if they do feel somewhat artificial in nature.
Facebook Advanced Stories aim to increase the original content
Since users are currently submitting considerably fewer original pieces of material to the news feed than in the past, Facebook and Instagram have been attempting to better sync with behavioral shifts toward Stories and private messaging, which is the main motivation behind Facebook Advanced Stories.
The primary feed is still being consumed by users, and Meta’s improving AI recommendations are helping to keep users browsing for longer, but it also needs to make sure that users are still getting something meaningful out of their in-app experience. And Facebook gets its users to interact with their friends and family through its established social network, which is a feature that other applications can’t match.
People are less likely to share in public now because of the angst and division on social media platforms. This is one reason why this activity is shifting to direct messages (DMs), though Stories still have an interesting component. The format’s transient nature likely appeals to users more than posting something to your profile, where it will stay there indefinitely (or until you delete it).
As a result, Meta is striving to develop additional tools that comply with this while also incorporating new DM tools like Channels and Notes on Instagram.
Possibly, it will assist to maintain that personal interaction; otherwise, perhaps, people won’t care about automated Stories and they will be abandoned. Details of this newest feature aren’t yet clear as Meta has not yet made an announcement regarding it. We expect that with the results of testing, there will be a release in the coming weeks. If the originality of AI-generated stories satisfies users, we see no reason that it will increase the popularity of Stories.
However, Facebook has been struggling to increase the popularity of Stories and other features on the platform for a while now as we mentioned above, about which you can also read how to get “Meta Verified” on Instagram and Facebook – for a cost. Therefore Facebook Advanced Stories might just be a quick trend that has the potential to die away quite quickly after its release. With alternative social media platforms, Facebook has some difficulty in terms of remaining trendy. Still, we will be able to evaluate the success of Facebook Advanced Stories only after it’s released, it seems.