- Meta, the parent company of Facebook and Instagram, has launched its subscription service, Meta Verified, in the U.S., which allows users to add a blue check mark to their social media profiles for a monthly fee.
- Meta Verified initially launched in Australia and New Zealand and costs $11.99 per month on the web and $14.99 per month on mobile.
- Users must complete a verification process and provide a government-issued photo ID to confirm their identity, and two-factor authentication is mandatory for added security.
Mark Zuckerberg, CEO of Meta, made an announcement today that the company is launching its subscription service, Meta Verified, on Instagram and Facebook in the U.S. This service, which was first introduced in Australia and New Zealand last month, enables users to add the coveted blue check mark to their Instagram and Facebook accounts for a monthly fee.
Meta Verified: Pay for blue check mark
With Meta Verified, users can enhance their profiles and gain credibility on these popular social media platforms. The service is priced at $11.99 per month on the web and $14.99 per month on mobile, making it a relatively affordable way for users to improve their online presence. This latest development from Meta demonstrates the company’s ongoing efforts to monetize its platforms while providing new features to users.
Meta Verified is rolling out in the US today. You can get a badge, proactive impersonation protection and direct access to customer support.
-Mark Zuckerberg
Interested users can now join the waitlist for Meta Verified’s subscription service online, as the service has launched in the U.S. Those who sign up will need to be at least 18 years old and complete a verification process that requires a government-issued photo ID to confirm their identity. Two-factor authentication will also be mandatory for added security.
After successful verification, users can add the coveted blue check mark to their Instagram and Facebook accounts for a monthly fee of $11.99 on the web or $14.99 on mobile. It’s worth noting that once a subscriber’s profile has been verified, they won’t be able to change their profile name, photo, username, or date of birth without undergoing the verification process again.
The addition of Meta Verified to the social media giant’s offerings is another step towards monetization and diversification of its platforms, while also providing users with new features to enhance their online presence.Meta Verified comes with exclusive stickers on Facebook and Instagram Stories and Facebook Reels, along 100 Stars a month on Facebook so you can show your support for other creators.
According to an email sent to TechCrunch, Meta has reported positive results from the initial test of its subscription service, Meta Verified, in Australia and New Zealand. The company stated that it is reviewing early feedback from subscribers and making adjustments accordingly.
The subscription service in Australia and New Zealand offers increased visibility and reach in search, comments, and recommendations, but some users found it confusing. As a result, Meta has decided to further explore the offering before expanding it to other regions.
The move to launch Meta Verified in the U.S. is part of the company’s strategy to monetize its platforms and provide users with new features to enhance their social media presence. With the waitlist now open, users can expect to see the impact of Meta Verified on their online profiles soon.
Mark Zuckerberg seems to be taking a page from Elon Musk’s playbook with Meta’s new offering, Meta Verified. After Elon Musk acquired Twitter last year, the social network launched paid verification through its Blue subscription service for $8 per month.
However, unlike Twitter’s offering, users who are already verified on Instagram and Facebook will not be required to pay for their verification with Meta Verified. It’s worth noting that Elon Musk has promised to eliminate legacy verification badges, but has yet to do so.
The Meta Verified subscription service is part of Meta’s ongoing efforts to monetize its platforms and provide users with new features to enhance their social media presence. The move will likely generate mixed reactions from users and industry observers, who will be watching to see how the offering develops over time.
The blue checkmark has long been a coveted symbol on social media platforms, reserved only for public figures such as politicians, actors, musicians, athletes, and journalists. However, Elon Musk has fought against this notion, arguing that blue checkmarks should be available to all users. Meta’s introduction of the Meta Verified subscription service marks a significant change in strategy, as the company has historically avoided charging customers for most of its services.
It’s worth noting that Meta and Twitter are not the only companies to introduce subscription services, as Snap launched its own subscription service last year, successfully converting 2.5 million users into paid customers.
How to use Meta Verified?
For those interested in trying out Meta Verified, the process is relatively straightforward. Simply navigate to your Instagram or Facebook settings and select “Accounts Center.”
If the subscription service is available for your account, you will see “Meta Verified available” under your name and profile picture.
From there, select your preferred payment method and complete the verification process to add the coveted blue checkmark to your social media accounts. With Meta Verified, users can expect increased visibility and reach, ultimately enhancing their online presence.
