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Home Tech Streaming

The new Netflix rules were not well received on social media

You have come to the end of the era of watching movies and TV series with your lover from a single account.

by Emre Çıtak
2 February 2023
in Streaming, Movies, Series
Reading Time: 4 mins read
netflix anti password sharing new netflix rules
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We have been introduced to Netflix anti password sharing with the new Netflix rules.

The popular streaming service Netflix has declared a change in its policy regarding password sharing. Previously, Netflix stated that love is sharing a password, but now the company has decided to implement an anti-password sharing plan. This new plan will prevent users from sharing their accounts with family and friends outside of their household. The Netflix Help Center has a new page that outlines how accounts should be shared and how they shouldn’t be.

According to the new Netflix rules, accounts will still be shareable but only within one household. To ensure that this rule is followed, Netflix will require users to connect to the Wi-Fi at their primary location and use the streaming service at least once every 31 days. If the user fails to do so, the account will be blocked. This new policy is likely to cause problems for many Netflix users who currently share accounts with people who do not live with them.

netflix anti password sharing new netflix rules
Netflix has declared new Netflix rules

What is the Netflix anti password sharing rules?

The new Netflix anti-password sharing plan will limit account sharing to only one household. The company will require users to connect to the Wi-Fi at their primary location and use the streaming service at least once every 31 days to enforce this rule. Users will no longer be able to share their accounts with those who do not live with them, and anyone trying to sign in from another location will be prompted to sign up for their own account. This new policy is aimed at preventing unauthorized account sharing and ensuring that only those who live in the same household have access to the account.

With new streaming platforms emerging, Netflix is looking for ways to stay ahead of the competition, but this move to prevent password sharing may result in loss of subscribers as the company itself acknowledges.

When does Netflix password sharing end?

As we said before, 2023 will be the end of Netflix password sharing but the exact date when Netflix’s anti-password sharing plan will be implemented has not been announced. However, users can expect changes to occur soon as the company has outlined its new policy on its Help Center page.

Traveling becomes harder with the new Netflix rules

When traveling, accessing Netflix can be complicated as logging in from a device outside of your home can lead to the device being blocked. To resolve this issue, users can request a temporary code from Netflix when signing in on a hotel smart TV, company laptop, or other devices. This temporary code will allow users to access their accounts for seven consecutive days. However, this process requires additional steps, adding to the overall complexity of using Netflix while traveling.

netflix anti password sharing new netflix rules
Users can request a temporary code from Netflix to watch Netflix while traveling

How does Netflix define an account’s household?

To ensure the security of their users’ accounts and prevent unauthorized access, Netflix has introduced a new policy requiring account holders to identify their “primary location.” This primary location is associated with the user’s home Wi-Fi network and the devices connected to it. In order to maintain this association, Netflix requires users to connect their devices to their home Wi-Fi network and watch something on Netflix at least once every 31 days.

Netflix uses a combination of information, including IP addresses, device IDs, and account activity, to determine whether a device that is signed into the account is connected to the primary location. If a device is not connected to the primary location and the user has not logged into their account in the past 31 days, Netflix may block access to the account from that device.

netflix anti password sharing new netflix rules
Netflix defines an account’s household by a combination of IP, device ID and watching habits

Social media is calling out for a boycott Netflix

New Netflix rules became a hot topic on social media. Users who have been using password sharing and an account together for years called for a boycott of Netflix’s decision on Twitter. You can see the tweet from Twitter user Tali the Stallion on the subject below.

Yes, def and pause account pic.twitter.com/uaB5IQu0Tg

— Morfin (@Morfinjs) February 2, 2023

How much is the Netflix extra member fee?

Netflix has not yet publicly announced the cost of its monthly fee for “extra member” access for its US subscribers. However, based on the fee charged during testing in Latin America, it is estimated that the cost could be around $2 or $3 per month. This fee would allow an additional member to have access to a Netflix account and watch content simultaneously with the main account holder. The exact cost and details of this monthly fee have yet to be officially confirmed by Netflix.

We have come to the end of our news that we sadly conveyed the New Netflix rules to you. It seems that Netflix will not take a step back from its Netflix anti password sharing decision, while screams of a boycott are rising from social media.

 

Tags: featuredNetflix

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