- Popular Bored Ape Yacht Club NFT members Eminem and Snoop Dogg recently gave a live performance of their most recent song while embodying their Bored Ape personas.
- The two rappers both played their own NFTs in the music video for their most recent collaboration, “From The D 2 The LBC.”
- The group’s Sunday MTV VMAs performance was an exact replica of the video clip.
- The band behind the Bored Ape Yacht Club album from April of last year, Yuga Labs, promoted Otherside, a metaverse game, at the event on Sunday.
The Bored Ape Yacht Club has been on a number of famous people’s Twitter accounts, in an odd Tonight Show with Jimmy Fallon scene, and now at the MTV VMAs. This past Sunday, popular Bored Ape Yacht Club NFT members Eminem and Snoop Dogg performed their most recent song in character as their Bored Ape alter egos.
The Bored Ape Yacht Club, which consists of 10,000 cartoon characters, now boasts the most extensive collection of NFTs. Owning a Bored Ape allows you to exploit the ape in question commercially (they cost anywhere from $150,000 to over $1 million). Some authors have used those intellectual property rights to publish books, while Seth Green is using them to produce a TV program.
Eminem and Snoop Dogg enter the metaverse at MTV VMAs
The first well-known musicians to use their Bored Apes in performance were Eminem and Snoop Dogg. In the music video for their most recent collaboration, “From The D 2 The LBC,” the two rappers each played their own NFTs.
Even though Eminem dissed Snoop on his latest Music To Be Murdered By: Side B, the two legendary rappers seem to be fine with each other. When the music video is released, Eminem told “I think it was more about the tone he was using that caught me off-guard ’cause I’m like, where is this coming from? I just saw you, what the f**k? It threw me for a loop. Again, I probably could’ve gotten past the whole tone and everything, but it was the last statement where he said, ‘Far as music I can live without, I can live without that sh*t.’ Now you’re being disrespectful. It just caught me off-guard. I wasn’t ready for that,” back then. Now two legends collaborated again.
The Video Music Awards this year are shaping up to be a strange and gloomy depiction of our technocratic cultural landscape, despite the fact that there have been many competitors in recent years.
The duo’s performance at the MTV VMAs on Sunday mirrored the video clip. Eminem started off by getting extremely high off of Snoop Dogg’s secondhand marijuana smoke; they were so high that they transformed into their Bored Apes.
The concert on Sunday served as a promotion for Otherside, a metaverse game produced by Yuga Labs, the group behind the Bored Ape Yacht Club collection from April of last year. Kodas, little goblin creatures who appear in Otherside, had a significant background role in Sunday’s performance.
Famous rappers performed From the D 2 the LBC in the metaverse
Both artists performed on the VMAs stage for the first time in more than a decade with this song, which is their first collaboration in 20 years (aside from the buzzy Super Bowl Halftime Show). (Diddy and Snoop’s previous VMAs performance was in 2005 as part of a tribute to The Notorious B.I.G.) In addition, Eminem has received more VMA nominations than any other artist, second only to Madonna.
Despite receiving nearly 60 VMA nominations over the course of his career, Eminem has won 13 of them, including Best New Artist in a Video for “My Name Is” in 1999, Video of the Year for “The Real Slim Shady” in 2000, and Best Video From a Film for “Lose Yourself” in 2003. Additionally, Snoop has two VMA victories to his name: Best Art Direction for “So Many Pros” in 2015 and Best Rap Video for “Doggy Dog World” in 1994.
Regarding the performance by Eminem and Snoop Dogg, MTV declared that it had teamed up with Yuga Labs “to bring this creative to life.”