LinkedIn has just started a new advertising campaign that explores the transition in work conditions and how people are adapting to the “new normal” in their career. The evolving “work from home” shift, as well as its influence on professional development and offering fresh possibilities for those who are ready to seek them out, is examined by the new campaign.
LinkedIn launches a new campaign on evolving professional environment
As explained by LinkedIn:
“For the past few years, we’ve seen a change – perhaps you’re seeing it too. It’s a change in not just how we work, but why we work and a shift in how people are making work, work for them. With this comes a change in how the world is defining what being “professional” really means – and we want to hear what it means to you.”
The new campaign will be rolled out across various other media platforms, including streaming video and audio services, following the TV commercial’s debut on Sunday during the NFL AFC Divisional Playoffs on CBS. LinkedIn is also developing additional promotional components that will further highlight member experiences and voices in connection with the campaign.
“Over the past 2 months, we’ve seen increased engagement from our members on the platform. More importantly, we’ve seen members express more of their authentic selves on the platform, encouraging a community where everyone can belong and engage in conversations that can help make work, work for them.”
What does it mean to be professional?
LinkedIn is in a very strong position to generate significant interest and engagement during the post-pandemic period, with around 800 million members and an expanding presence in the recruitment and professional development sector.
The COVID pandemic appears to be endless, but hopefully, soon, we’ll be moving beyond the virus’ dread and repercussions, resuming our normal routine.
With a fresh marketing campaign, LinkedIn may be able to improve its presence in the industry.
