Pinterest announced its acquisition of video editing app Vochi, from now on you will be able to easily add effects to your videos on the platform.
Pinterest acquires Vochi
Vochi allows you to create your own, customized social media clips that are unique and stand out.
Pinterest has made a statement regarding this acquisition: “Today we’re announcing that we’ve acquired Vochi, a video creation and editing app focused on democratizing quality tools for creators. Acquiring Vochi is part of our commitment to helping creators bring more quality video content to Pinterest. Having more inspiring content can provide Pinners with more ways to watch, make and shop creator ideas.”
You can add 3D effects and highlight important details in your videos for a high-quality presentation using Vochi. It is currently being used by over 500,000 people every month, and it’s generating an annual revenue of about $4 million.
The acquisition of Vochi is an important step towards Pinterest’s efforts when it comes to offering new video editing solutions. Video Pin views are increasing by leaps and bounds. More and more people are taking advantage of the platform’s advanced video features.
It looks like the Vochi app will be around for a while, but it’s unclear if it’ll be available as a standalone app in the future.