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EU investigates Google again, this time for its voice assistant

We're in a fierce battle in the market for voice assistants, with Google Assistant, Alexa, and Siri being the key competitors. They are becoming increasingly popular in phones, automobiles, and speakers, and beyond the individual qualities of each one, there are concerns about how they assert themselves over others.

by Barış Selman
10 September 2021
in Software, Tech
Reading Time: 1 min read
EU investigEU investigates Google again, this time for its voice assistantates Google again, now for its voice assistant
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EU investigates Google again. In recent years, the European Union has accelerated antitrust investigations, and Google is a name that always comes up.

EU investigates Google again, now for its voice assistant

For years, the European Union and the United States have pushed to restrict big technology firms’ power and methods. Google, Facebook, Apple, or Amazon are frequently investigated and fined for breaching antitrust rules. The most up-to-date news we’ve heard affects Google Assistant.

The European Union is investigating whether firms are compelled to install the Google Assistant by default or restrict the use of other assistants by search engine firms, according to Reuters.

EU investigates Google again, now for its voice assistant
EU investigates Google again, now for its voice assistant

Several issues may be contentious, such as whether Google coerces Android cell phone manufacturers to pre-install it if consumers can use two assistants at the same time, or whether misuse in the certification process to guarantee their own dominance.

Google has replied to the news agency with a couple of sentences and denies that they are breaking the law. They have started to Reuters that “Manufacturers can choose which voice assistants to install on their devices and users can also choose which assistants to use and install”.

Let us not forget that the EU’s decision to fine Google $4.3 billion for abusing its Android dominance is still in force today. We’ve long since moved on from talk of fines as symbolic, and each new inquiry into these businesses may result in significant ramifications.

Tags: EUGooglesoftwaretechnologyvoice assistant

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