LinkedIn implemented the Stories feature last year, however, this format did not meet the expectations, so the platform decided to remove it. Almost any social network platform joined the trend to add a story feature, however, not all of them were as successful as Instagram.
Just as it happened with Twitter, the professional social media platform decided to eliminate the Stories feature. At the end of September, users will no longer be able to share those videos.
“We introduced Stories last year as a fun and casual way to share quick video updates. We’ve learned a ton. Now, we’re taking those learnings to evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational. We want to embrace mixed media and creative tools of Stories in a consistent way across our platform, while working to integrate it more tightly with your professional identity.”
As the officials from the platform mention, they want to create a new video experience that is more adaptable to the dynamics of the platform. LinkedIn wants to offer a video experience that looks less like Instagram and more like their own.
For example, they mention that users prefer to have videos on their profiles that help them tell different facets of their professional lives rather than funny videos. And while they appreciate the creative tools for videos, they don’t forget that this is content that is shared within a professional context.