Twitter profiles that have products for sale will have a shopping module on their home page so that users can make purchases from the app.
Twitter, like Instagram, is not just a social network. In some countries, many brands and consumers use it to promote their content or even their products. Twitter itself knows this and therefore announced the implementation of a new in-app purchase module.
This new module is a new feature through which users can explore the Twitter profile of certain brands or stores products from their catalog. This module will be located at the bottom of the Twitter profile biography, and stores will be able to display their products.
Using a carousel format, users will be able to review the store’s items in a quick view and purchase them from the store thanks to Twitter’s internal browser. For now, it is only a test, but it could become a new way of shopping on Twitter.
Twitter explains that this move comes after a total abandonment by the company towards the strategy of integrating in-app purchases. The idea behind this test, which will be reserved for a few users on Twitter for the United States, is to test how receptive the audience is to this new feature. “It will give us the opportunity to continue to learn about the shopping experiences people prefer on Twitter.”
The implementation of this module will depend primarily on the company. By clicking on a product in the carousel, it will give us more information about it and its price. After that, we will be able to proceed to purchase it through Twitter’s integrated browser so that we don’t have to leave the app.
For now, only users selected for the pilot test using Twitter for iOS will be able to see the purchase module. Being a test, this announcement does not guarantee that the module will remain, so it is likely that it will never be implemented or that it will ultimately end up being a success within the platform.
This new move comes at a time of major changes for Twitter, immersed in a series of internal tests to improve the service as we know it. These changes include the disappearance of Fleets, i.e. Instagram-style stories that will no longer be available due to their low usage and poor reception at launch.