Today we are going to show you how to set up a business account on Instagram and talk about the pros and cons of using it as a business tool. It is a good option if you are a professional user who wants to provide your services or simply show your content on social media.
Instagram gives us two options to create a professional account. We can create one from scratch, with a new username and new followers or we can change our private account to a professional account.
How to set up a business account on Instagram?
In both cases, the steps are the same. Just go to the app and click on the icon of your account. Then click on the three lines that appear in the upper area. Then click on ‘Settings’. Go to the ‘Account’ section. In the last two lines, you will see the two options to create a professional account.
- Switch to professional account.
- Add a new professional account.
Once you have selected one of the two options, click continue and choose the category of your account. For example, musician, artist, entrepreneur, editor, photographer. If your account is local you can also set it as a restaurant, product or service, food store, etc.
Now, select if you want the category to be displayed on your profile. If you activate this option, users who follow you will see what you do or what your company is about. Finally, choose whether you are a freelance creator or a company account.
What are the advantages of having a business account on Instagram?
One of the things we can do with a professional account is to add contact information to your profile. This way, if you are a company that does, for example, home orders, you can include your email or phone number. In addition, it is also possible to link your WhatsApp number so that your followers can contact you from there.
In addition, users will be able to know what you do, what your content is about, or what kind of company you have from your profile.
Another feature of a professional account on Instagram is to be able to see the statistics of the posts on the profile. You’ll be able to know the number of people who have seen the posts, how many people have shared your content via message, etc.
With a professional account, you can make promotions on Instagram and Facebook to reach more customers and users.
What are the disadvantages of having a Instagram business account?
First of all, you will not be able to set your account private. A professional account must be public, so any user who searches for you on the app will see your videos, photos, followers, etc.
Depending on the category, you will not be able to use all the variety of music that is available for Stories. This music is not available for commercial use, so you won’t be able to use them in your stories. Instead, your music library will be upgraded to non-copyrighted music.
Plus, professional accounts have more rules than public profiles. Therefore, we have to be careful about the type of content we upload.