Twitter is testing a new type of profile called Professional Profiles for businesses, nonprofits, publishers and creators, and anyone else who uses the platform for work purposes.
In this sense, the new Professional Profiles are basically a modification of the usual profiles to which a series of improvements have been added to provide more information to potential clients.
Twitter will bring special profiles for businesses called Professional Profiles
Thus, with respect to the daily profiles, there is a new section called “About” which will integrate the address of the company/organization/worker along with a small map, as well as the information like opening or closing hours.
These data will be accompanied later by two buttons, the first to obtain directions for access to the location of the business, and the second to enable direct contact via Twitter.
The new Professional Profiles are currently being tested in the United States with a small group of companies, although Twitter is committed to extending the tests to more professional profile accounts over the coming months.
We know these new features thanks to a screenshot shared by Twitter:
Basically, the idea is to offer something similar to what Facebook has been offering for some time: to differentiate the profiles of individuals from those of companies.
Undoubtedly, it is a move that will make companies and professionals modify their strategies to improve the visibility of their businesses to potential customers they may receive from Twitter.
