The Scroll is a subscription-based platform, launched just over a year ago, that allows users to access favorite news sites (that are partnered) to access their content under an ad-free experience.
Twitter acquires Scroll for its ambitious subscription plan
This platform has just entered the ambitious plans of Twitter, which is proceeding with its acquisition, without disclosing the terms of the agreement for now, so for the moment Scroll has temporarily stopped the registration of new users.
According to Twitter, they plan to include Scroll as part of a broader subscription offering, including access to ad-free content or the Revue newsletter, along with other Twitter services targeted at subscribers.
According to Scroll’s statement, its service “will go into private beta as we integrate into a broader Twitter subscription later in the year.” Regarding Twitter, they praise that it is the only major platform that “is deeply intertwined with a sustainable journalism ecosystem.”
They note that “Twitter’s ambitions are bigger than people suspect,” although there is little data on this at the moment, so we will have to wait until later this year for Twitter to provide specifics about its ambitious plans to bring subscriptions to its service.
Over the past few months, we have learned about some of the premia features the platform plans to bring over time.
As the Scroll deal is completed, Nuzzel, Scroll’s personalized newsletter delivery service, will cease to exist to integrate its functions within the Twitter app itself.
