As it could not be otherwise, this year we will have a new ‘Call of Duty. This has been confirmed by Activision at its shareholder’s meeting, where it has also advanced that, curiously, it will be the Sledgehammer Games studio that will be in charge of its development. To put it in context, Sledgehammer was in charge of ‘Call of Duty: Advanced Warfare’ and ‘WWII’, launched in 2017, although it has also collaborated on ‘Modern Warfare’ and ‘Black Ops: Cold War’.
Sledgehammer Games, meanwhile, confirmed its leadership on Twitter. “We are very happy to lead the development of ‘Call of Duty this year and we can’t wait to share more,” they say from the studio. Nothing is known about this game, although leaks suggest that the franchise will take us back to World War II.
— Sledgehammer Games (@SHGames) May 4, 2021
What is confirmed is that it is a game designed for the next-gen and for PC that will have its campaign and multiplayer and cooperative modes. We will have to wait to know the official title. Also to see how it integrates with Activision’s current spearhead, ‘Warzone’, the free battle royale that has worked so well in the market. We will know all that by the end of the year when the new game is expected to be launched.
Call of Duty sale accounts
Activision reported year-on-year revenue growth of 72% thanks to ‘Call of Duty: Black Ops Cold War‘, ‘Warzone’, and ‘Call of Duty: Mobile’. Battle royale is the premium revenue and sales tractor, as it boosted sales of ‘Black Ops Cold War’ after this game was integrated into ‘Warzone’. The franchise, which is not exactly young, continues to work and Activision is clear that it will continue to exploit it.
Monthly active users of the ‘Call of Duty franchises are up 40% year-on-year in the first quarter of the year (we recently learned that the franchise has sold more than 400 million games). Call of Duty Mobile’ has been a big hit for the company, not only for its performance in the West but also for its launch in China, which has brought in “tens of millions” of new players.