Independently of the new mini player for Spotify, as we have just told you above, Facebook is also strengthening its commitment to podcasts. In this sense, the company has confirmed today that they are developing their podcast player integrated into the application.
At the moment it is unknown how podcast creators will be able to send their new content to the player for distribution among the community of users who follow them on their respective pages.
Facebook steps on the gas with podcasts
Of course, the use of the player will be optional for the creators themselves. We can think that either they will be able to indicate their respective RSS channels or they will have a panel that will allow them to upload their new content manually every time they want to start distributing it.
We will see when the time comes, for which we will have to wait “a few months” for it to become officially available.
Facebook pointed out a few days ago that:
More than 170 million people are already connected to hundreds of thousands of podcast pages on Facebook, and more than 35 million people are members of fan groups around podcasts.
In addition, this integration seeks, like many others, that users do not need to leave the application for some activities, and shows the possible intentions of the company to also compete in the podcast segment against other technological giants, such as Google, Apple, Spotify, etc.
If we put more pieces together, Live Audio Rooms recently arrived, to compete against Clubhouse and other similar proposals, so it is also possible that in the future audio recordings of the sessions in these rooms can be taken for later distribution as podcasts.
In addition, they recently launched another experimental Clubhouse clone called Hotline.
And of course, podcasts can also serve as advertising support with which Facebook can unite advertisers in a segmented way with the respective audiences, and can also serve as a source of income that can even be shared with the creators of podcasts.