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Home Tech Social Media

Instagram Reels will start showing ads

by Kerem Gülen
26 April 2021
in Social Media, Tech
Reading Time: 1 min read
Instagram Reels will start showing ads
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At this point, we should not be surprised by the announcement that Reels will start showing ads since it is the main source of income for Facebook.

Instagram Reels will show ads soon

Instagram says that the ads in Reels will initially arrive in a test phase in India, Brazil, Germany, and Australia, although they will be expanding to other markets over time.

Unlike ads in Stories, users will be able to interact with Reels ads as another video content, they will be able to skip them, as well as watch them, comment on them, share them with other contacts, or even save them if necessary.

Instagram Reels will start showing ads
Instagram Reels will start showing ads

Sticky ads for Facebook Stories

On the other hand, Facebook has also presented the preview of sticky ads for Facebook Stories, which for now will be in the hands of selected advertisers and creators. The idea is to share a percentage of the revenue with creators.

Users will notice that these are sticky ads because they will carry the label “sponsored” displayed in a fairly discreet way. For now, these features are in the testing phase, we’ll see what happens next.

Tags: adsadvertisingbetaFacebookInstagramReelsRevenueShare

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