The Twitter team is testing a series of shopping features in tweets. From these tweets, users will be able to see the price of products and even initiate the purchase process directly from Twitter.
New e-commerce features on Twitter
Twitter is experimenting with a new tweet card that includes relevant information about certain products. As mentioned in TC, these new cards show links to product pages, along with relevant information for the user interested in the purchase.
For example, the store name, product name, and price, and even the “Buy” button are displayed. And of course, the description of the tweet is included. So the user will be able to see all the details they need in the same tweet, along with the link to view more information or initiate the purchase.
Perhaps this new initiative could be integrated with one of Twitter’s latest launches, the “Super Follow”, which gives creators a tool for users to pay for exclusive content. So this new dynamic could complement the strategy that Twitter wants creators to implement.
And on the other hand, Twitter wants to offer users a simpler way to discover and buy products from brands they follow on the platform. As shown in the screenshots shared by Matt Navarra, these tweets seem less invasive than advertising, as they can be camouflaged among the conversation that the brand generates with its followers.
For the moment, it’s just an experiment so we’ll have to wait and see how these tweets integrate with the rest of Twitter’s e-commerce strategy. Perhaps they will remain in the change or become a new proposition in future updates.