Amazon has had to rectify the design of its online store application because many users linked it to the figure of German dictator Adolf Hitler.
Amazon changes its app logo to stop looking like Hitler
A few weeks ago, Amazon updated both worldwide and in the rest of the world the icon of its application for iOS and Android, changing its aesthetics. A change that, without further ado, emulated the famous Amazon sealed box that we all receive when we order on the platform. The problem: Many saw similarities in the icon with the fascist dictator Adolf Hitler.
No, it’s not a joke. And in fact, so much so that Amazon had to change the icon shortly thereafter to a slightly modified one. Why? Because the tape emulating the sealing of the box, along with the smiling Amazon logo, was somewhat reminiscent of the caricatured image of Hitler.
Internet users were quick to see the similarity and at the moment the logo is modified, showing a part of the sticker on the top of the box a little bent, to avoid this type of relationship.
The icon reminiscent of Hitler
As users have noticed, the new aesthetic change to the icon focuses solely and exclusively on changing the adhesive tape at the top. This was the final design that had the rest of the world since the first one did reach the United States, at which time Internet users and users of the application saw the resemblance.
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u
— alex hern (@alexhern) March 1, 2021
The adhesive tape was reminiscent of Hitler’s caricatured mustache. A symbol that has spread throughout popular culture after Hitler was parodied in World War II by comedians like Charlie Chaplin to ridicule the dictator. Therefore, on closer inspection, it is true that the old Amazon icon can certainly remind us of Hitler’s mustache.
Away from the debate of whether the icon reminded of what it reminded of, Amazon was quick to update the icon. The ribbon that once seemed reminiscent of Hitler’s mustache now shows a ribbon with a fold on one side. Thus, Amazon joins a long list of brands that have been linked to Hitler’s fascist regime. Famous was the case of Boy London, a firm whose logo was perhaps too reminiscent of the famous eagle of Nazi ideology bearing the party’s swastika.