Facebook is stepping up the fight against climate change, their team announced a series of measures aimed at bringing users closer to reliable information on this global crisis. The company is creating a Climate Science Information Center to connect people with science-based information.
Facebook is starting initiatives to fight against climate change
Facebook‘s Information Center was already available in different countries, and from now on, it extends to Spain, Brazil, Mexico, Canada, among other new 12 territories. This Center aims to provide users with news and resources coming from different organizations.
And now the company is implementing a new strategy to combat climate change hoaxes. It is adding a new section where facts that will debunk different myths and theories will be presented. This work will be carried out by experts from George Mason University, Yale Program on Climate Change Communication, and Cambridge University.
They believe that Facebook is in a position to put itself in this role to help users become aware of climate change, as mentioned by Dr. Sander van der Linden, University of Cambridge:
“The spread of damaging falsehoods endangers the level of international cooperation required to prevent catastrophic global warming. Facebook is in a unique position to counter the circulation of online misinformation, and the new climate ‘mythbusting’ section is an important step toward debunking dangerous falsehoods.”
And this new integration into the Information Center forms just one part of the strategy, as Facebook has also begun tagging climate change-related posts. In the first stage, this action will start to be implemented in the UK, but they have plans to extend it to other countries in the future.