Facebook is adding WhatsApp an ‘add to cart’ button, with the latest update shopping cart feature will be available.
Little by little, Facebook is finding meaning in WhatsApp, especially in what it has to do with what some call monetizing, which has always been known for making a living, that is, offering a service or a product in exchange for charging a certain amount of money. Now, with all the attempts to get users to go through the checkout to use the messaging app frustrated, what path has been left for them?
This possibility of generating money involves turning WhatsApp into a kind of supermarket in which businesses and companies can offer their services through business accounts in which they can digitize part of their catalog. In this way, the user, when he or she comes into contact with them, can buy items or subscribe to some type of specific service.
New WhatsApp update brings Shopping Cart feature
So after allowing WhatsApp business accounts to create these product catalogs, now it’s the users’ turn, we, who can fill a curious shopping cart that has been put in our hands by the guys on Facebook. In this way, when we browse through a company’s product portfolio, we can add them to a future checkout via the web or any other platform.
It is obvious that introducing an element like this in the shopping cart feature that comes with the latest update is turning WhatsApp into something that it has never been, an online store. But it is clear that its billions of users around the planet are a good call to look for the (fast) way to expand our business in a very short time, and most important of all, without having to invest huge amounts of money to create our own platform for promotion and sale.
If you are interested in selling through WhatsApp, it is necessary to create a business account and, from there, generate a catalog with those products or services you offer. Then all that remains is to create good customer service support and expedite shipments as well as decide the payment gateway that you will use and that looks like, that Facebook wants to include sooner rather than later in their own application. After all, the option of sending money is already being tested in some territories such as India and Brazil.