Spotify might release a story feature. Spotify and Apple Music are great platforms for music enthusiasts. Both services offer a great catalog and in many cases, when you can’t find a specific song in one, it’s in the other, so we rarely miss what we want to listen to at every moment.
Spotify and Apple Music are periodically trying new features, trying to improve the service and make it even more interesting, something they get on many of those occasions. However, this is not always the case, sometimes they stumble upon, for example, functions that pass without any notice, others that don’t work as they should, etc.
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Spotify might release a story feature, we learned this from the Twitter user TmarTm, similar to the one we can find in many other services, like social networks and messaging apps. We are talking about a format, the story format, which has proved to be very successful. For example, much of Snapchat’s success is due to stories, and its implementation in Instagram has served to keep the younger segment of users using a service that otherwise might not have been as attractive to them. And that’s not to mention TikTok, and how it has shown that Twitter’s decision to close Vine was a huge mistake.
Spotify has stories now….
S P O T I F Y
This has got to stop pic.twitter.com/xsurbrJblx
— TmarTn (@TmarTn) November 27, 2020
However, just because the stories work well on those services, it doesn’t mean that they will work well on Spotify. The music streaming service has been working more on the social side of the app. In fact, I know of more than one person who has ended up disconnecting Spotify from their social networks, precisely because they are not interested in the type of interaction that this integration proposes.
So, starting from this point, what’s the point of integrating stories into Spotify? We do understand that the company still wants to become a musical social network, rather than a streaming music service. Little or none, if we consider the success achieved in this sense so far, as well as the very nature of the service. And even less to the fit that stories have in music on-demand service.
Spotify might release a story feature. I don’t know, maybe I’m missing an important point, maybe younger audiences do find it attractive, but the fact is that I’m an Instagram user and I do consume stories, and it’s a format I like. What is impossible for me is to find its natural fit in Spotify, and it seems to me like another attempt to become something that it is not, forcing something that has not happened naturally in recent years.
