Xbox will bring Project xCloud to TVs next year. 2021 is the year of cloud gaming services. With Stadia already in the market, with the recent launch of Project xCloud and with a view to expanding to more countries in 2021 and together with Amazon Luna that has opened its trial period in the United States and has plans to go out of beta in 2021, the following year looks interesting in the race to conquer the market of Cloud gaming, and Microsoft seems to have a surprise ready for the users.
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Xbox will bring Project xCloud to TVs next year
In an interview, Phil Spenser, head of Xbox, mentioned that the company could launch its own stick to be able to play Xbox games directly on the TV without the need of a console.
Roku, Amazon and Xiaomi are some manufacturers with the most popular streaming devices in the United States, Mexico and parts of Europe, and this is a great option to convert a television into a Smart TV.
In the interview, Spenser revealed that the company’s possible intention is to launch its own player, since Stadia currently works with a Chromecast, and Amazon Luna will work on the Fire TV Stick when it becomes available to the public. Although it is not an official feature, it has also been discovered that Project xCloud can be run on Android TV devices, so it could be done without a problem with the Xiaomi Mi TV Stick.
Xbox will bring Project xCloud to TVs next year. In 2016 Microsoft was already working on a streaming device for televisions where you can play some Xbox games, but the company canceled the development, however, they seem to like the idea of launching their own streaming device, perhaps they were just waiting for Project xCloud to be ready to run on different devices.
Likewise, the strong relationship between Xbox and Samsung could lead to Samsung TVs being among the first to have a native Xbox Game Pass application for Project xCloud.
Could this hurt Xbox sales?
Xbox will bring Project xCloud to TVs next year but could this project hurt Xbox sales? This is a complicated question, as a streaming device could be more attractive and cheaper than a whole console. The streaming device would be ideal for those who only want to play games from Game Pass, but gamers looking for other types of games will need to buy an Xbox still.
On the other hand, let’s remember that Microsoft is interested in attracting more and more users to Game Pass, and maybe doing it through an economic hardware device is also an attractive option for them.