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iPhone 12 release date is delayed, Apple CFO confirms

iPhone 12 release date is delayed, Apple CFO confirms
iPhone 12 release date is delayed, Apple CFO confirms

Apple confirms: iPhone 12 release date is delayed for “a few weeks”, as confirmed by the company’s chief financial officer, Luca Maestri.

Apple jealously guards internal information, and it’s not unusual for a Cupertino brand executive to publicly discuss the product launch timeline. In fact, it is the first time that Apple has reported in advance a delay in the arrival of its line of smart phones.

Apple confirms: iPhone 12 release date is delayed
Apple confirms: iPhone 12 release date is delayed

The iPhone 12 release date is not worrying if, as the executive says, it is simply a few weeks. Apple could still hold its presentation conference in September as has been the norm in previous years and postpone effective availability to October. If the new mobiles do not arrive until December, as some media say, the delay could be a problem.

What about Apple Watch Series 6?

It is unknown whether Apple will also delay the launch of other products such as the new Watch like  Series 6 smartwatch, planned alongside the new terminals. It is obvious that the COVID pandemic and the temporary closure of production plants will affect Apple as well as other companies.

Despite the coronavirus and falling sales in the global smartphone market (its main source of income), Apple continues to show impressive strength as evidenced by the results of its fiscal third quarter (April to June). Apple posted quarterly revenue of $ 59.7 billion and earnings of $ 11.253 billion. Although compared to the previous quarter, also affected by the pandemic, the improvements are strong, 18% and 12% respectively in income and benefits.

“We are aware that these results stand out clearly during a time of real economic adversity for companies, large or small, and certainly for families” said Tim Cook, who of course took advantage of a quarter that few could expect. It was so positive: “In uncertain times, this performance is a testament to the important role our products play in the lives of our customers and to Apple’s relentless innovation.”

Financial results

Apple grew both in the sale of products and services, an increasingly important section in the company and which is supporting the slowdown in the growth of mobile sales. The 22% increase in the sale of Mac computers stood out above the rest. It is something we have seen in other companies. The increase in teleworking due to the pandemic has led to an improvement in the sale of computers, especially laptops. The sale of tablets and that of the services division with the App Store and Apple TV as stars also increased significantly.

Apple’s results grew in all geographic areas, with international sales outside its main market (USA) that already represented 60% of the quarter’s revenue. With this level of benefits we have already lost the cash account that Apple has in the box. Obviously, you can afford an iPhone 12 release date delay as it is moderate.