Apple has agreed to pay $250 million to settle a class action lawsuit alleging the company misled U.S. iPhone buyers regarding the launch of an updated version of Siri, which was announced alongside Apple Intelligence. The Financial Times reported that Apple originally revealed the more personalized Siri during its Worldwide Developers Conference (WWDC) in 2024 but has failed to deliver the AI assistant nearly two years later.
If approved by a judge, the settlement will encompass U.S. buyers of the iPhone 16 lineup and the iPhone 15 Pro. Financial relief will be provided to those who anticipated the new Siri on their iPhones. Notably, the settlement does not require Apple to admit any wrongdoing related to the AI features it advertised but did not provide.
Since the announcement, Apple has gradually rolled out some components tied to text editing, image generation, and ChatGPT integration throughout 2024 and 2025. However, a version of Siri capable of understanding context and executing actions within apps has not been released. Apple did not acknowledge the delay of the Siri update until March 2025, more than five months after the iPhone 16’s launch, despite marketing the device as able to run Apple Intelligence.
Following the announcement of the delay, Apple removed ads that had promoted the new Siri feature leading up to the iPhone’s launch. The company indicated it plans to offer the new Siri this year, facilitated by a partnership with Google allowing the use of the company’s Gemini models. The new version of Siri and additional AI features are expected to be integrated into iOS 27.
