Snapchat is launching creator subscriptions in alpha with select people in the U.S. starting February 23. Users will be able to buy subscriptions to creators including Jeremiah Brown, Harry Jowsey, and Skai Jackson, unlocking exclusive content while creating new monetization opportunities.
Creators can set their own monthly prices within the app, while Snap recommends different tiers. Subscribers will get access to exclusive content, priority replies to public Stories, and ad-free consumption for that creator’s Stories.
Snapchat reached 946 million daily active users according to its Q4 2025 results, with U.S. users posting to Spotlight growing over 47% year-over-year. The company plans to expand the program to Canada, the U.K., and France in coming weeks.
