Global mobile app and game downloads fell to 106.9 billion in 2025, a 2.7 percent decrease from 109.8 billion in 2024, according to Appfigures’ annual report. This marked the fifth consecutive year of decline since the all-time high of 135 billion installs in 2020. Consumer spending on mobile apps rose 21.6 percent to $155.8 billion during the year.
Mobile game downloads dropped 8.6 percent year-over-year to 39.4 billion in 2025, following a 6.6 percent decline from 2023 to 2024. Non-game app downloads increased 1.1 percent to 67.4 billion.
Spending on mobile games reached $72.2 billion, up 10 percent from 2024 and accounting for 46 percent of total app spending. Non-game app spending climbed 33.9 percent to $82.6 billion. Appfigures data shows developers succeeded in driving in-app purchases and subscriptions despite fewer downloads.
Subscription models provided a sustainable revenue path for developers. This trend supported related businesses: RevenueCat, a subscription management platform, raised $50 million in a Series C round. Appcharge, which aids mobile game monetization, secured $58 million in a Series B round in August. Liftoff Mobile, focused on app marketing and monetization, filed for an initial public offering this week.
In the U.S., mobile app spending totaled $55.5 billion in 2025, an 18.1 percent increase from $47 billion in 2024. Downloads declined 4.2 percent to 10 billion from 10.4 billion.
U.S. non-game app spending rose 26.8 percent to $33.6 billion, while game spending increased 6.8 percent to $21.9 billion. Non-game app downloads stood at 7.1 billion, and game downloads at 2.9 billion.
