Apple is reportedly preparing to expand its eSIM-only iPhone strategy to Europe, potentially beginning with the iPhone 17 lineup. Since the iPhone 14, US models have exclusively utilized eSIM technology, eliminating the physical SIM card slot.
According to a source, Apple Authorized Reseller employees in the EU are mandated to complete an eSIM training course by September 5th. This deadline is strategically positioned just four days before the anticipated iPhone 17 launch event on September 9th.
The timing suggests that the iPhone 17 models sold in the EU may also lack a physical SIM card slot, necessitating comprehensive eSIM activation training for retail staff. The training materials are said to be accessible through Apple’s SEED app, a platform utilized by employees in Apple Stores and Authorized Resellers globally.
This development raises the possibility of a wider rollout of the eSIM-only design beyond the US and potentially worldwide. Rumors have already indicated the removal of the physical SIM slot for the iPhone 17 Air, attributed to its exceptionally slim design. This change could extend to the entire iPhone 17 family, although certain regions, such as China, might be exceptions.
The move signifies Apple’s continued push towards eSIM technology, offering benefits such as enhanced security and simplified device setup, while also reducing reliance on physical components.
