Apple is anticipated to announce its September iPhone 17 event imminently, with speculation fueled by the emergence of an alleged “#AppleEvent” hashmoji on X. The hashmoji, depicting an Apple logo with a thermal imaging design, was spotted by an X account specializing in these icons and is purported to activate at 9 am PT/12 pm ET. While the use of an event hashmoji remains uncertain given xAI’s lawsuit against Apple, the appearance of the promotional tool suggests an imminent announcement. The iPhone 17 event is rumored to occur on September 9.