SoftBank Group, the prominent Japanese investment firm, is reportedly in advanced discussions to secure billions of dollars for the establishment of a new artificial intelligence (AI) chip venture, according to an exclusive Wall Street Journalarticle. This strategic move is aimed at directly challenging the market dominance of Nvidia in the rapidly expanding AI chip sector.

Sources familiar with the matter indicate that SoftBank is actively exploring investment opportunities from entities in the Middle East, with Abu Dhabi specifically mentioned as a potential key investor. The primary objective of this prospective new entity would be the design and development of advanced chips specifically engineered to power sophisticated AI applications.

The ambitious project, currently operating under the internal code-name “Izanagi,” is described as being in its nascent stages. Consequently, the precise details and overarching plans for the venture are subject to potential modifications as discussions and planning progress. SoftBank has, to date, declined to issue any official comment regarding these reported talks.

This initiative comes at a time of unprecedented demand for AI-specific chips, a market segment currently spearheaded by Nvidia. Despite Nvidia’s commanding lead, a growing number of companies are exploring avenues to enter and compete within this lucrative technological domain, driven by the pervasive integration of AI across various industries.

Masayoshi Son, the visionary founder of SoftBank, has been a long-standing and vocal advocate for the transformative potential of artificial intelligence. His firm, through its significant Vision Fund, has previously channeled substantial investments into numerous AI-centric technologies and companies. It is important to note that this new AI chip venture is intended to operate as a distinct and separate entity, independent from the existing Vision Fund structure.