Netflix is losing its grip on the streaming top 10 charts

Kerem Gülen · July 14, 2025, 13:44 ·1 min read

New data indicates Netflix’s original content is losing ground to rival streaming platforms like Amazon Prime Video, Hulu, Apple TV Plus, and Paramount Plus. Nielsen data, compiled by the Entertainment Strategy Guy newsletter, reveals that Netflix’s share of weekly top ten charts has significantly decreased from 80% in 2021 to 52% this year. This decline of 28% suggests increasing competition within the streaming market.

The analysis, covering Nielsen’s Top Ten Streaming Originals in the US from 2021 to the present, highlights a clear downtrend in Netflix’s dominance. While the trend isn’t always smooth, it consistently shows other streamers gaining ground. This shift indicates a more competitive landscape in the streaming wars, challenging Netflix’s previous strong hold on original content viewership.

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Kerem Gülen

Kerem from Turkey has an insatiable curiosity for the latest advancements in tech gadgets and a knack for innovative thinking. With 3 years of experience in editorship and a childhood dream of becoming a journalist, Kerem has always been curious about the latest tech gadgets and is constantly seeking new ways to create. As a Master's student in Strategic Communications, Kerem is eager to learn more about the ever-evolving world of technology. His primary focuses are artificial intelligence and digital inclusion, and he delves into the most current and accurate information on these topics.

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