YouTube is enhancing the shopping experience within its popular Shorts format with the introduction of new Shopping product stickers. The update, announced Wednesday, aims to make it clearer for viewers when products featured in a Short are available for purchase.
During its testing phase last month, YouTube observed a significant increase in user engagement. Shorts featuring the new Shopping product stickers saw over 40% more product clicks compared to those using the previous Shopping button interface. Previously, tagged products appeared in a banner with a Shopping button, which viewers had to click to access a list of items.
Now, creators can tag products within their Shorts, which automatically generates a sticker based on the first tagged product. Creators have the flexibility to adjust the sticker’s size and placement. For Shorts with multiple tagged products, viewers can tap a downward arrow on the sticker to view the complete list. Clicking on a product will then redirect viewers to the retailer’s website.
The global rollout of these Shopping product stickers is set to occur over the next week, with the exception of South Korea, where YouTube plans to launch the feature soon. This move comes as YouTube Shorts continues its rapid growth. YouTube CEO Neal Mohan recently revealed at Cannes Lions 2025 that Shorts are now averaging more than 200 billion daily views.
In related news, Mohan also shared that Google’s Veo 3 video generator, capable of generating both video and audio, will be integrated into Shorts later this summer.
