In a bold move, X (formerly Twitter) has officially launched its username-selling initiative by emailing potential buyers and updating its policies, processes, and fees.
The opportunity from X to users
The username-selling program allows users to purchase unused usernames previously taken by bots and trolls for $50,000. Here are the details…
According to information shared by Forbes, X’s plan to monetize unused usernames was first announced by Elon Musk in November 2022. However, the company’s current policy states unused usernames cannot be purchased now. Instead, they will focus on offering inactive accounts for sale, defined as accounts that have not been logged within 30 days.
This policy change can potentially create a lucrative marketplace for wanted usernames, but it also raises questions about the impact on user engagement and the platform’s overall reputation. Despite all the concerns, the move could be a valuable source of revenue for X.
X employees will spearhead the initiative as the @Handle Team, notifying potential buyers via email and updating the company’s policies to reflect this new direction. While the username sales program is still in the early stages, it will be interesting to see how the market develops and how X manages the influx of new user accounts.
To streamline the process, X has implemented a strict set of guidelines for username purchases. According to their policy, users must log in to their accounts every 30 days to avoid being labeled inactive.
We will see the success of X’s attempt to sell usernames. Will users be willing to shell out thousands of dollars for their dream username, or will they shy away from the high price tag? Only time will tell.