Instagram, one of the giants in the social media landscape, has recently rolled out a minor but impactful update to its Reels feature, bringing it more in line with the wildly popular TikTok.
In the ever-evolving world of social media, platforms are constantly vying for our attention, seeking ways to keep users engaged and entertained.
The “Following” feed arrives for Reels
This week, Instagram introduced a new feature known as the “Following” feed within the Reels tab. This addition allows users to curate their Reels experience by exclusively viewing content from accounts they follow on the platform. Until now, Instagram’s Reels had been a mixture of content from both followed accounts and recommended clips, a format that has served the platform well but left some users wanting more control over their feed.
If you’re an avid TikTok user, you might find this new feature rather familiar. TikTok has long utilized a similar concept with its “For You” and “Following” streams, giving users the choice to see content exclusively from their followed accounts or a curated selection of popular videos from across the platform.
How to access the “Following” feed
Accessing the “Following” feed on Instagram’s Reels is a breeze. Simply follow these steps:
- Open the Instagram app.
- Navigate to the Reels tab.
- In the upper left corner of the screen, you’ll see the “Reels” title. Tap on it.
- A dropdown menu will appear, offering the option to switch to “Following.”
- Select “Following” to view content exclusively from accounts you follow.
Should you ever wish to return to the main Reels feed, it’s equally straightforward:
- While in the “Following” feed, tap the back arrow at the top left corner of the screen.
- You’ll be seamlessly redirected to the main Reels feed, where you can enjoy a mix of content.
What does this mean for Instagram users?
This update is a step in the right direction for Instagram users who prefer a more tailored content experience. By allowing users to focus solely on content from their followed accounts, Instagram is catering to individual preferences and enhancing the user experience. It’s a nod to the growing trend of personalization and customization in social media.
Instagram’s introduction of the “Following” feed within the Reels tab is a clear example of the platform’s commitment to staying current and meeting user demands. As the competition among social media platforms continues to intensify, we expect to see more innovative updates to keep users engaged and entertained. Whether you’re a TikTok enthusiast or an Instagram loyalist, this new feature offers a welcome level of control and customization in your social media journey. So, go ahead and explore the “Following” feed to enjoy a more tailored Reels experience on Instagram.