Do you have thousands of data or manage an online store with a huge product database? For sure, you are aware of the difficulties in organizing and managing all the positions. As a result, you use the available platforms to streamline the management process as well as help in the effective introduction of new products to the market. Pimcore software, a system offered by Ideo Software House, is one of the more often chosen tools which provides comprehensive support for promotional activities. What exactly is PIM, and what benefits does it provide for the e-commerce industry?
What is the PIM system?
Pimcore, or Product Information Management, is an open-source platform that allows for managing product data (MDM), content, and user experience (UX) available on the website, as well as digital assets (DAM). This perfectly automated system allows for assigning much more information to products on different channels. In this new-age database, the implementation process is much more time-saving. Pimcore stores all the information in one place, and thus, the completed descriptions automatically appear on all the selected platforms in real-time.
Implementation of Pimcore
If your business has a problem with data overload, the only effective solution may be the presented PIM system. The implementation of Pimcore is divided into several phases, the effective realization of which will be performed by experts in their fields. The first stage is the analysis and identification of product data, which helps to prepare and launch the appropriate integration. Because of the performed activities, the experts are able to develop the database and define an action plan. After finalizing the above steps, they deal with the effective implementation of the PIM system, which, thanks to its open-source nature, allows for creation of online stores for B2C and B2B. The platform supports both typical and more advanced functions, including individual billing pages and directories. Consequently, the implementation of PIM and professionally performed digitization makes the store offer consistent within all sales channels, and the service itself is easier to use and more time-saving.
What are the benefits of implementing Pimcore?
Due to the wide functions of Pimcore product management, this tool is directly tailored for e-commerce. Data centralization and the possibility to integrate multi-channel sales clearly optimizes business processes, significantly saves working time, and increase sales. What is more, PIM allows for integration with other company systems, designing and tracking product marketing activities, as well as quickly introducing new articles into many sales channels. As a result, your store will become more attractive in the eyes of clients and assure savings on development costs while facilitating data quality control.
Pimcore for e-commerce – which system to choose?
The implementation of product information management will be performed by specialists, but you must choose the platform that best suits the company’s character and your expectations. Ideo Software House is a software provider for Clients in Poland and Europe. The company meets the expectations of consumers by offering Pimcore and Akeneo systems. These are two excellent solutions that revolutionize the nature of sales and communication with the customer and streamline the processes within a company. Which PIM to choose and why? If you are a retailer and you look for an intuitive interface that makes configuration easier, Akeneo will work great. This system focuses on the management of product information. It has powerful facilities to control a huge database, and thus, it is ideal for e-commerce. PIM is much more comprehensive and provides many tools in one. It enables managing both product information and digital assets, content, and e-commerce. Therefore, it responds to the needs of consumers who want to improve the activities within the company and also, above all, the sales experience of customers, encouraging them to repurchase products.
Regardless of which system you choose for your business, Ideo Software House will perform an effective implementation and help you at every stage of the process. Years of experience and extensive knowledge concerning the best solutions for the e-commerce industry make it a partner of choice for your company.