The famous biscuit brand Oreo has made its entrance to the Metaverse world by announcing Oreoverse. The company has taken the step to announce its new limited-edition cookies, “THE MOST OREO.”
The Oreo brand was first introduced by Nabisco on March 6, 1912, and Mondelez International has held both Nabisco and the Oreo brand since 2012 as a result of a number of business purchases, mergers, and splits. Oreo cookies are sold in more than a hundred nations. They have been made in a variety of flavors, and in the twenty-first century, limited production runs have gained popularity. In recent years, the company shifted gears and became one of the most famous food brands in the world. One of the key points of success is their way of marketing as well as the power that is being added to the name of the brand on a daily basis. Recently, the Oreoverse project is also another example of this thinking as Oreo decided to open sails to Metaverse.
Fun Stuf awaits in the OREOVERSE. Head to https://t.co/OwEkeLtbPe to join us! pic.twitter.com/BOgJxqxGsv
— OREO Cookie (@Oreo) January 25, 2023
What is Oreoverse?
Oreoverse is a project that is being run by the company Oreo. The company has launched its new product which is called “THE OREO OREO” and launched Oreoverse to debut its new product. The actual cookie consists of two chocolate-flavored foundation cakes that are whimsically stacked with “Most Stuf” levels of cream. For the first time ever, real Oreo pieces are blended into the cream, and that is what makes it different from the regular product. Using a mobile device or VR headset, OREO enthusiasts can play and explore in this dynamic virtual environment. Additionally, by visiting the Oreoverse website, you may start an adventure loaded with OREOs and have a chance to win $50,000. You can join the giveaway by revealing the OREO code when you’re in the Oreoverse.
“We’re excited to enter the metaverse! OREO is the cookie that begs to be played with and we love creating new opportunities for our fans to connect with each other and share in this playful spirit. The Most OREO cookie offers fans a whole new way to play with us. By scanning the packaging, they will be ‘immersed’ in the new world of OREOVERSE.”
Julia Rosenbloom, Senior Brand Manager, OREO.
There are four minigames that visitors can play on the website, Stack Stuf, Rocket Stuf, Explore Stuf, and Nab Stuf. People who adore the biscuits also love to dip them in milk. The company took that as a reference and constructed the game according to it. You have a virtual glass that is empty at first but then as you complete the minigames and make progress gets filled with milk. Eventually, you dunk your Oreo biscuit into the glass of milk. This idea was loved by many fans on the internet.
The famous American television personality Martha Stewart starred in the commercial for the new website alongside her close friend and gardener Ryan McCallister. The duo used VR headsets and enjoyed the biscuits and posted the pictures on Instagram under the “Paid Partnership with Oreo” banner.
“I am excited to make my metaverse debut in partnership with one of my favorite cookie brands, OREO, and having Ryan there with me will make it all the more fun.”
The new Oreo cookies are on pre-sale right now and they will hit the shelves on January 30 in the United States. However, Oreoverse is accessible right now and you can log in to start playing the minigames. Don’t forget that you could win the $50,000 prize and it is not the only prize that people could get. There are lots of different prizes that you could earn by playing the games.