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Home Tech Social Media

Twitter yellow checkmark explained

Three different colors for three different uses.

by Emre Çıtak
13 December 2022
in Social Media, Tech
Reading Time: 3 mins read
Twitter Yellow checkmark
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With this article, you will learn what is Twitter yellow checkmark as well as blue and gray versions. The announcement of Twitter Blue revealed how the new verification system works .

The action follows a botched overhaul of the program last month that caused several fake identities to surface on the platform as some users seized the chance to construct phony “verified” accounts for well-known brands and notable individuals.

Twitter Yellow checkmark

Blue checkmarks are already a part of your vocabulary; now it’s time to learn about yellow and gray checkmarks as well. According to a tweet from Twitter on December 10, the “gold checkmarks,” which some users may perceive as yellow, signify verified businesses. According to the Twitter Blue FAQs, the gold checkmark signifies that it is “an official company account through Twitter Blue for Business,” a new service that Twitter is testing for “corporate entities.”

What is Twitter yellow checkmark?

It appears that not all verified business accounts have boarded the Twitter yellow checkmark train as of December 12. Since some accounts had blue checkmarks during the previous verification process, which did not require money, it is also unclear how the yellow checkmark is obtained.

As of December 12, many official business Twitter accounts appeared to be wielding Twitter yellow checkmarks, including those for Apple News, Mountain Dew, and Samsung. However, even within a single brand, there are still a variety of checkmark colors: A yellow checkmark represents the official Pepsi account, but Pepsi India’s account has a blue checkmark.

Twitter Yellow checkmark
Twitter Yellow checkmark is a type of verification for business accounts

Can you get a Twitter yellow checkmark as an individual?

The short answer is no. According to the newly announced Twitter Blue program, checkmarks indicate the purposes for which accounts are used, and unfortunately, there is no way to get a Twitter yellow checkmark if you do not have a large worldwide company registered in your name.

Although there is no difference in the functions of the colors of the checkmarks in use, Twitter accounts used for personal purposes will be able to receive the familiar blue checkmark for $8 per month.

So what is this Twitter Blue?

Other than confirming that you are the account owner, Twitter Blue includes a few other features. When you sign up for Twitter Blue for $8 a month (or $11 if you use an iPhone), you gain access to services like:

  • Mentions, responses, and searches that are specifically tailored to your account
  • 50 percent fewer advertisements than users who are not verified
  • Posting longer videos than people that are not verified
  • Editing your posts and posting videos in 1080p resolution
  • Obtaining early access to Twitter’s beta features

Twitter briefly stopped the feature after receiving concerns that users were using the $7.99/month Blue membership service to impersonate companies and well-known figures.

Due to the pricey subscription service, many practical jokers started creating phony Twitter accounts. It increased the site’s propensity for fake information, and many readily available checkmarks were used to malign businesses, governments, and public figures.

Subscribers won’t be immediately granted the blue checkmark. This won’t occur until “after your account has been inspected,” according to Twitter, which announced this in a statement announcing the resumption of the site on Saturday. Subscribers will also have the option of changing their handle, display name, and profile picture. However, doing so will temporarily remove the blue check mark until their account is reviewed again.

Twitter Yellow checkmark
Twitter Blue introduced us to three new checkmarks: Yellow, blue, and gray

How about the grey checkmark?

For “government and multinational accounts,” grey checkmarks will be implemented later this week, according to a tweet from Twitter on December 10.

You might be wondering if a new generation of parody accounts will emerge with a plethora of new checkmarks. It looks like the business is getting ready for precisely that. On December 10, Twitter’s director of product management Esther Crawford tweeted:

“We’ve added a review step before applying a blue checkmark to an account as one of our new steps to combat impersonation (which is against the Twitter Rules).”

And that’s it for our article on the Twitter yellow checkmark and its friends! It’s a nice touch that different colors represent different accounts, but we don’t yet know how checkmarks are assigned. While many politicians are still presented with blue checkmarks on the platform, different centers of big brands have different checkmarks. Since Twitter Blue is still very new, we think this will be fixed in the coming days.

Elon Musk’s Twitter 2.0 post announced the return of Twitter Blue. If you are wondering what Twitter 2.0 is, we recommend that you take a look at our article called Twitter 2.0 explained by Elon Musk.

 

Tags: TwitterTwitter checkmarks

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