The latest device from the SONY Group is a set of wearable motion trackers meant to transport people into the metaverse via their phones.
Sony’s Metaverse gamble with the MoCap tech
The new Mocopi system is made up of six pucks that are worn around the user’s wrists, ankles, head, and hips and are used to animate avatars inside various metaverse apps on Sony Android phones or Apple iPhones. The Mocopi kit, which costs 49,500 yen ($491) will be available in Japan in January, expanding the company’s forays into virtual and augmented reality.
As if the heavy, clunky and uncomfortable headsets weren’t enough, we’ll have to put up with additional funny-looking weights now. What’s this? The reality with less annoying people and more cartoony graphics? We already carry lots of weight (some of us on their shoulders) in real life. Just make a 3D depth camera or something Sony…
Tokyo-based Sony has made a significant attempt to broaden its gaming empire beyond its usual strength of console games with new PC and mobile gaming peripherals. The PlayStation VR device and its successor are both in the works, both with the goal of developing an ecosystem of VR experiences along the lines of Mark Zuckerberg’s Meta Platforms, which he titled the firm after.
So far, metaverse and VR applications have failed to reach mass audiences, occupying only a small portion of the worldwide gaming and peripherals industry. Sony is banking on its PlayStation brand and software development talent to drive this segment.
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Sony Group Corporation (ソニーグループ株式会社, Sonī Gurūpu kabushiki gaisha, /ˈsoʊni/ SOH-nee), commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world’s largest consumer and professional electronic product manufacturers, the largest video game console company and the largest video game publisher. Through Sony Entertainment Inc, it is one of the largest music companies (largest music publisher and second largest record label) and the third largest film studio, making it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan. It is also recognized as the most cash-rich Japanese company, with net cash reserves of ¥2 trillion.
Sony, with its 55 percent market share in the image sensor market, is the largest manufacturer of image sensors, the second largest camera manufacturer, and is among the semiconductor sales leaders. It is the world’s largest player in the premium TV market for a television of at least 55 inches (140 centimeters) with a price higher than $2,500 as well as second largest TV brand by market share and, as of 2020, the third largest television manufacturer in the world by annual sales figures.
Sony Group Corporation is the holding company of the Sony Group (ソニー・グループ, Sonī Gurūpu), which comprises Sony Corporation, Sony Semiconductor Solutions, Sony Entertainment (Sony Pictures, Sony Music), Sony Interactive Entertainment, Sony Financial Group, Sony Creative Products, and others.
The company’s slogan is We are Sony. Their former slogans were The One and Only (1979–1982), It’s a Sony (1981–2005), like.no.other (2005–2009), make.believe (2009–2013), and Be Moved (2013–2021).