Google in talks with Tottenham for Over £1bn stadium naming rights deal. According to reports, Tottenham Hotspur and Google are negotiating the naming rights for their stadium.
The 62,850-seat Tottenham Hotspur Stadium, which cost over £1 billion and opened in 2019, has a 62,850-capacity, and chairman Daniel Levy has long been interested in finding a headline sponsor.
In that same year, Levy stated that the team was looking at a “naming-rights agreement” with the “right brand on the right money” for the stadium that had been erected on the site of the previous White Hart Lane.
Google buys Tottenham stadium naming rights over £1bn
The club has subsequently been unable to come to an agreement of this nature. Still, according to The Athletic, Spurs have spoken with Google, one of the most well-known corporations in the world, about a possible arrangement.
Spurs hopes to join teams like Arsenal and Manchester City in signing a deal with a title sponsor for their stadium to become the newest well-known Premier League team to do so.
Since it opened three years ago, their stadium has already played host to NFL games, including Sunday’s contest between the New York Giants and Green Bay Packers, the Challenge Cup final, boxing world championship fights, and concerts.
It is regarded as the Premier League’s most modern stadium, making it a great asset for a business to sponsor.
A potential agreement with Google would give Spurs, who already have the fifth-best yearly turnover in the league, thanks to their Champions League status, even more, financial clout.
Antonio Conte has made it clear that his team needs more funding if they are to compete for big awards, and the money from a stadium rights agreement might grant him his wish.
With the signing of a multi-year contract with the McLaren Racing Formula 1 team in March, Google has made headway into the world of sport in recent years. The NBA and MLB have business agreements with the American technology corporation in the United States.
Spurs are exploring if the conversion may be completed more quickly, which would allow them greater freedom to stage other events, after being made aware of technological advancements since the original pitch was constructed.