In this article, we are going to be covering how Apple might bring more ads to iPhone apps in order to increase its ad revenue in the future.
Apple may ultimately include advertisements in more of the programs that come pre-installed on your iPhone and other Apple devices, such as Maps, Books, and Podcasts. Apple has internally tested search advertisements in Maps, according to Bloomberg’s Mark Gurman, which might offer recommendations when you search for restaurants, retail, or other local businesses.
On the App Store, Apple already uses a similar advertising strategy, where developers may pay to have their app pushed on a search page for a specific query, such as “puzzle games” or “photo editor.” As Gurman pointed out, adverts on Maps might function similarly, with companies paying to appear at the top of search results when consumers input certain search phrases.
Apple might bring more ads to iPhone apps
Gurman believes Apple may add advertisements to its native Podcasts and Books applications as well. This might allow publishers to add advertising in specific portions of each app or pay to have their content appear higher in search results. Podcasts and Books, like Maps, are now ad-free.
While Apple already has advertisements on the Search tab of the App Store, Gurman believes Apple will expand ads to the Today tab and app download pages, which is consistent with prior claims from 9to5Mac, Apple Insider, and MacRumors. Advertisements on the Today tab will display as bigger cards with the word “Ad” beneath the app’s name, while ads on individual app pages will appear highlighted in blue in the “You Might Also Like” section, according to 9to5Google.
Gurman also raises the possibility of advertising on Apple TV Plus, speculating that the business may develop a lower-priced ad-supported tier, as Netflix and Disney Plus intend to do by the end of this year. Apple TV Plus currently only provides a $4.99/month ad-free subscription package (although it has started showing ads during its Friday Night Baseball live streams).
Apple began displaying adverts on the App Store in 2016, and it also does so on its Stocks and News applications. In keeping with its own App Tracking Transparency (ATT) policy, which has cost social platforms billions of dollars, the business began asking users in September if they wish to enable the Personalized Ads that show on these applications.
ATT allows customers to disable the tracking mechanisms that marketers use to serve tailored adverts. It may have helped to the general growth of Apple’s advertising industry by forcing firms to rethink their advertising methods. According to research firm Omdia data acquired by Insider, Apple’s advertising sales will grow 238 percent to $3.7 billion in 2021.
Apple’s decision to add more ad spots to its App Store — and maybe Maps, Podcasts, and Books — could indicate that the company is trying to extend its advertising business even further. Insider reported in May that Eddy Cue, Apple’s senior vice president of services, is intending to reorganize Apple’s services company to focus more on streaming and advertising. Apple’s services division, which includes advertising and different subscriptions, increased revenue by 12% last quarter.
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