The digital realm “NIKELAND” is where players may dress their avatar with unique Nike items and is accessible to everyone on Roblox.
The platform now offers visitors three games:
- The Floor Is Lava
This feature also allows creators to develop their own mini-games from interactive sports components.
Nikeland offers real-life activities in the virtual world
Visitors to NIKELAND may utilize their mobile devices’ accelerometers to translate physical motion to online gaming, allowing them to complete real-life activities in the virtual world.
“Nike created this bespoke world with the backdrop of its world headquarters and inside Roblox’s immersive 3D space, building on its goal to turn sport and play into a lifestyle,”
Metaverse is a buzzword
The search engine Metaverse, a buzzword in the technology sector after Facebook changed its name to Meta, is a shared virtual world where people may socialize via avatars and shop digitally.
Strategy Analytics projects that the worldwide metaverse market will total $6.16 billion in 2021 and $41.62 billion by 2026.