The digital realm “NIKELAND” is where players may dress their avatar with unique Nike items and is accessible to everyone on Roblox.

The platform now offers visitors three games:

  1. Tag
  2. The Floor Is Lava
  3. Dodgeball

This feature also allows creators to develop their own mini-games from interactive sports components.

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Nike is entering the metaverse with Roblox: Nikeland
Nike is entering the metaverse with Roblox: Nikeland

Nikeland offers real-life activities in the virtual world

Visitors to NIKELAND may utilize their mobile devices’ accelerometers to translate physical motion to online gaming, allowing them to complete real-life activities in the virtual world.

“Nike created this bespoke world with the backdrop of its world headquarters and inside Roblox’s immersive 3D space, building on its goal to turn sport and play into a lifestyle,”

-Nike

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