After filing a series of trademark applications for virtual trainers and clothing, Nike appears to be readying itself to offer a collection of digital fashion items.
The virtual trainers of Nike could be used in the metaverse
Last week, Nike filed a trademark application to the US Patent and Trademark Office, revealing several of its copyrighted logos, they are identified as “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and accessories for use online and in online virtual worlds.”
The application also includes the Just Do It motto, as well as the brand’s widely recognized tick logo.
The virtual goods might be sold as NFTs
Customers would be able to use Nike’s virtual items in the metaverse. The firm has likewise uploaded several virtual design job openings on its jobs website.
According to the listings, the company is looking for a virtual material designer to “combine their experience, problem solving abilities, and creativity to build the future of Nike Footwear materials,” and “This role sits in the Digital Product Creation group, a team focusing on igniting the digital and virtual revolution at Nike,” the company adds.
Those virtual clothes also could be sold as NFTs. For those who don’t know, NFTs, or non-fungible tokens, are digital certificates that verify the ownership and authenticity of digital assets.