Netflix tests a TikTok-style feed for kids. This week, Netflix’s iOS app is introducing a new feed for children dubbed “Kids Feed,” which will contain short portions of its vast collection of kids’ programming, according to Bloomberg News.
The “Kids Clips” function, like TikTok and Instagram Reels, uses a similar user interface to help users discover child-friendly material. Kids Clips’ videos, on the other hand, are designed to be viewed in landscape rather than portrait as competing services are.
For kids, Netflix tests a TikTok-style feed: Fast Laughs
Netflix’s Fast Laughs is similar to Kids Clips’ “Send A Smile,” which was announced earlier this year. Both initiatives have the same goal: to use short clips similar to what users are already viewing on social media to advertise Netflix’s products. According to a screenshot of the Kids Clips interface provided by Bloomberg, there is a way for you to add a title to a watch later list using shortcuts.
In the last earnings reports, Netflix has accused TikTok of being a major competitor, suggesting that these features are designed to steal time away from the service by focusing on more short-form content.
However, while competing social networks are condemned for consuming hours of people’s time, Kids Clips restricts the number of clips a user may view in a single session to 10 to 20. It appears to be an appropriate limit in light of the intended demographic for this feature.
This week, kids clips will be available in the US, Canada, Australia, Ireland, and Spanish-speaking Latin America. There’s no word on whether or when Android users will get the option.