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Serving young adults is Facebook’s new north star

Facebook CEO Mark Zuckerberg says he’s redirected teams within his company to “make serving young adults their north star.”

by Eray Eliaçık
26 October 2021
in Tech, Social Media
Reading Time: 1 min read
Serving young adults is Facebook's new north star
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The CEO of Facebook, Mark Zuckerberg, has said that the company’s new policies are “more than just lip service.” because of the modifications, Facebook usage among older people will grow more slowly than it otherwise would have. He believes that “it’s the correct path.”

“So much of our services have gotten dialed to be the best for the most people who use them, rather than specifically for young adults,” Zuckerberg said.

Serving young adults is Facebook's new north star
Serving young adults is Facebook’s new north star

According to Facebook CEO Mark Zuckerberg, the changes will take years. One of the more obvious adjustments will be to Instagram, which he promises will see “substantial modifications” to focus on video and make Reels a “more important aspect” of the experience.

The transition to video is clearly a reaction to TikTok, which Zuckerberg describes as “one of the most formidable competitors we’ve ever had.”

Serving young adults is Facebook's new north star
Serving young adults is Facebook’s new north star

New Facebook features for young adults

While the specifics are mostly talked right now, it’s apparent that Facebook has been thinking and planning about this for some time.

The Verge cited leaked Facebook papers revealing the firm’s concern over falling usage, with a severe drop expected in the years ahead. Ideas for increasing usage among younger users featured in the documents include enhanced groups, job finding aids, and “mood feeds.”

Tags: FacebookMark ZuckerbergTikTok

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