WhatsApp Business is introducing a new function that will allow firms to efficiently promote their goods. On the other hand, it will make buying quicker for customers.
WhatsApp Business adds collections to organize products
While WhatsApp Business already has a system that allows companies to display their products, and users can buy them from the message chats, now it is improved a little more. And for this, a new feature is being added: collections.
So beyond catalogs, users can create product categories to organize them into collections. For example, “women’s summer clothes,” “houseplants,” “kitchen decor,” “desserts,” etc. They can create classic collections to divide the type of products or be more creative with collections that highlight promotions, offers, novelties, etc.
The buyer-driven dynamic makes things easier for both the consumer and the vendors. Users will be able to more easily discover the product they’re searching for since they’ll go straight to the collection that interests them. Sellers, on the other hand, won’t have to deal with a lengthy list of goods any longer.
Keep one thing in mind: the limit per catalog remains at 500 goods. And the dynamic is the same as we know, so all that is needed is to upload a product image, add a title and description, product code, and the corresponding link for the user to go to the company’s website. And the user will only have to choose the product they are interested in into the cart from the collection to send the order.
The new Collections feature has not yet been released, but it will be soon.