By 2022, experts say TikTok is going to take over social media, forcing other platforms to change. According to Talkwalker and Hubspot’s “Social Media Trends Report,” the social ads will improve and social selling will contribute the customer journey.
Experts say TikTok will be the top social media in 2022
Elena Melnikova, Chief marketing officer at Talkwalker stated that: “Consumers have taken control, with more demands, more urgency, more unpredictability. They’re driving this year’s trends, but we’re giving brands the power to take back control. By revealing the trends for 2022 using accelerated consumer intelligence, and inspiring actions, Talkwalker is enabling brands to drive business value next year and beyond.”
The vice-president of international marketing at HubSpot, Susanne Ronqvist Ahmadi, also commented: “The tumultuous events of the last 18 months have created widespread uncertainty for marketers across all industries. Although we have started to see the light at the end of the tunnel with some of the biggest brands showing signs of recovery from the impact of the pandemic, knowing the trends most likely to define the coming year is one of the best ways marketing leaders can combat the ongoing unpredictability and set their teams up for success in 2022.”
According to the report these will be the most important social media trends in 2022:
- TikTok will take over social media, leaving other platforms to adapt
- Maturing influencer marketing will finally come of age
- Social ads will develop, as cookies get crunched
- Brands will lead in social media decentralization
- Social selling will simplify the customer journey
- Metaverses will be the next consumer connection
- Post-pandemic content will shape up to consumer needs
- Brand inclusivity will be brand critical
- Omnichannel engagement will change the way consumers engage with social media
- Communities will develop, and take control
