Tinder is introducing its own in-app coins. According to a Business Insider report, Tinder will introduce a virtual in-app currency that will allow users to spend more time on the site and eventually pay real money. The “coins” will allow Tinder to profit from those who are not subscribers by allowing them to make ad-hoc or one-time purchases.
Users who remain active and up to date on the site will be able to obtain coins for free. However, you’ll be able to buy them with real money, just as you can with in-app game purchases. The coins may be used to purchase Tinder bonuses such as Super Likes or Boosts, which assist you in finding the finest possible match.
Freemium model of Tinder
Tinder runs on a freemium model that lets you use the app without paying. However, users who pay a fee (from $10 to $30 per month), such as more precise filters, Boosts, and the ability to see people who have expressed interest in your profile
Tinder parent Match.com has said that Tinder users have a higher propensity to pay than ever, and was encouraged by small market tests conducted last spring.
“[The currency] will play an important role as the Tinder experience evolves and becomes more immersive, because virtual currency is useful in the context of gifting digital goods,”
-Tinder CFO Gary Swindler told Bloomberg.
According to Statista, Tinder is the most popular dating app in the United States. Despite its reputation, it has attempted to downplay its reputation as a hook-up site. Starting in Australia, the currency will spread out across the world (because it includes all of the app’s worldwide members).