After being in the testing phase in the United States since the beginning of the month, Instagram is officially starting to implement its new advertising experience for the Shops tab, reaching worldwide, and available only through the mobile application.
The Shops tab was launched more than a year ago to help merchants improve their sales in a context of restrictions due to the pandemic, with much less mobility in physical stores, being one of the sectors affected by the situation.
Instagram will integrate each ad within the Shops tab as another item, but it will be able to differentiate itself by having the “Promoted” label at the bottom left, although offering a similar experience to any other item available on the page.
It should be noted that the Instagram Shops tab offers the items in the form of square tiles that will be organized along with two columns.
The social platform will try to bring ads to the Shops tab through the auction method, whereby brands will try to bid in order to be present, and their presence will also depend on how each user uses their Instagram account.
Likewise, users will also be able to save the product seen in the ad in their wish list or even share it with their friends, although they will also have the ability to report them if they consider them inappropriate, or they will also simply be able to hide them.
There is no doubt about the rise of e-commerce capabilities that have been coming to Instagram in recent times, trying to compete with other social platforms that have also adopted similar e-commerce capabilities along the way, as may be the case of TikTok, as we have come to comment a few moments ago.
In fact, Instagram has arranged its bottom bar in such a way that makes it easier to get to the e-commerce capabilities in the app than it is to perform to capture functions.
It should also be remembered that Instagram has an outstanding debt to its users in terms of the need to reorganize its interface to try to become simpler again, despite the many features that have been thickening the experience.
Instagram has been testing advertising in the Shops tab with brands for a while with brands such as Away, Donny Davy, Boo Oh, Clare paint, JNJ Gifts, DEUX and Fenty Beauty.