One of the things that are most repeated in large Instagram accounts (from 10,000 followers or verified) is the famous “swipe up” function to direct followers to a website. This is the method with which the company allows content creators to add a link in Stories so that the public can read more of a topic with a simple gesture.
However, Instagram has been testing a change since June. And the company thinks of a new way to let users link their stories to a website on August 30. Yes, the “swipe up” gesture will say goodbye on August 30 to welcome an element that is integrated into the current Stories universe: a dedicated sticker.
How will link stickers work on an Instagram Story?
Adding a sticker to link the story to a website will be simple. It will be the same with other stickers on Instagram. Just as today we tap on a person mentioned or a location. But from now on, when we see a sticker with a link, we will only have to tap on it to open it in the browser.
This change means that users will also be able to respond to stories with stickers, something that was not possible with the “swipe up” because when this function was displayed, the response text box was not displayed.
The company speaks of the new feature as an attempt to achieve a more integrated experience, and the truth is that now the links can be part of the stories instead of being outside them. As to whether the feature will reach more users than those who could post links so far, Instagram has only told The Verge that they are evaluating it and that the new feature will help them to make the decision.