Facebook has announced a plan to invest $1 billion in a program for the most successful content creators to earn money on Instagram and Facebook.
To earn revenue, certain “milestones” will have to be “reached” according to Facebook, using its monetization tools. The company has introduced ‘Bonuses’, bonuses to reward creators for their content. There will be several types, and they may be seasonal.
Facebook has confirmed that the first ‘Bonuses’ they launch on Instagram will come to creators by invitation. That is, there will be no freedom (for now) to sign up for these programs.
First, it has announced a bonus for IGTV ads, its video service. It will be available in the United States and allows you to receive a bonus for activating ads. It also allows creators to keep part of the revenue generated by these ads on each video.
Secondly, there are the Live bonus badges, available in 11 countries, which reward creators with a badge for reaching certain numbers or milestones, such as making direct with other accounts.
Youtube paid $30 Billion to creators over the last 3 years
Good start for FB but Zuck needs to bring a bigger bag https://t.co/8zMOw45l1h
— Zaid Admani (@AdmaniExplains) July 14, 2021
Finally, and also for the United States, they have launched a bonus called “Reels Summer”, which will pay creators of Reels, the format with which Instagram competes with Tiktok. Again, they will be able to earn money depending on the numbers they reap.
As Zaid Admani recalls on Twitter, YouTube has paid 30 billion to creators in the last three years. 1 billion for Facebook and Instagram doesn’t sound bad, but it’s not a figure to rival, for the moment, that. It does rival, for example, Tiktok’s fund for the next three years, also 1 billion.